

Hey, I’m Angus from Brew Motion. Over the past 10 years I’ve produced hundreds of explainer videos for businesses across a variety of sectors.
I’ve seen what works, what doesn’t, and what methods actually generate real results and a positive ROI.
Most explainer videos fail not because the idea is wrong, but because the strategy around them is. This guide walks you through the process of creating and distributing a video that delivers measurable results, not just views.
Define your target audience
Outline the problems you solve
Craft a hook to attract them in
One clear action you want them to take
Choosing a style that suits your business
Crafting a storyboard
Producing beautiful animation
Bringing it all together with music
Where the ROI magic happens
Developing a strategy for distribution
Testing different hooks and variations
Going further than your competitors










